Drew Dickson, a California winemaker, says Wine on Tap gives a feeling of "community which presents the authenticity of the product, and is something that not only the customer but also the wait staff can get behind" Folks are sharing the experience of drinking wine like never before. Read the entire article here: http://bit.ly/Na1aAj
We brought a tap to an outdoor party of about 40 people last weekend and it was great! We had carafes on all the tables and towards evening, friends just got up and helped themselves to the tap..(it's also colder straight out of the tap, important for our sparkling wines)
In addition to the many compliments on the wine, our friends wanted to know, where it came from, who made it. So you see, the winery, the grape, the wines, are all still important. Kasks are just a more ecological, economical, more communal way if you will, of getting that message across.